Amazon Fashion

Making gift-giving easier (and way more fun!) with Amazon Fashion’s holiday gift guide

Gift Guides For All

We took the “resent” out of present-buying with Christmas gift guides for everyone on your list.

To bring them to life, we created a series of tongue-in-cheek short films inspired by four personas: The Jewellery Lover, The Picky Mother-in-Law, The Yoga Nut, and The Fitness Fanatic, each living their best lives in their own Amazon Fashion world.

The campaign was amplified by top influencers @iconaccidental @melissawoodhealth @glamazondiaries @charleeatkins who collaborated to personify each of the gift guide characters.

The films ran across Amazon Fashion and influencer social channels, supported by a suite of meme-inspired GIFs.

Since lunch, the campaign has hit 439K+ in-feed reach and 565k+ impressions, with Lyn Slater's post ranking as Amazon Fashion's 4th most-engaged Instagram post ever.