Guinness Africa

 

Making Guinness Foreign Extra Stout the only beer for a tense football match

Everything Is Possible

 

Like the gradual settling of a pint, there are moments in football where time stops… and everything hangs in the balance.

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Our campaign parallels the swirling of the iconic stout with the drama of a must-win match. We brought it to life across a variety of print and digital formats all over Africa.

 

The TV spot forming the heart of the campaign was broadcast in primetime slots before and after Premier League matches – cementing Guinness’s position as the only beer to reach for during a game.

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