Ladbrokes
Taking a punt on Ladbrokes’s Facebook page to win more “likes”
The Lad’s
Weekender Generator
We created a Facebook game that gave players the chance to generate and win their ultimate weekend away with their mates. Free to enter, all players had to do was hit “like” on Ladbrokes’ page to get started.
Players could keep spinning until they landed their dream weekend, then submit it to enter. Each submission automatically tagged the three friends featured in the slots, turning the
game viral.
The result? 77K+ new likes on Ladbrokes’ FB page – as well as inspiring a series of follow-ups.
