Rodan + Fields
Helping busy millennials hit refresh on their skincare
Unplug + Recharge
Millennials never stop – so we launched “Recharge” by Rodan + Fields, a skincare routine made to protect their skin from daily stressors like screen time, overwork and sleepless nights.
The campaign called on them to pause, reset and future-proof their skin, brought to life through fun, relatable digital and social content that made product use and benefits feel effortless.
We teamed up with millennial creators @aiyanaalewis, @pageruth, @owenscarlett and @angelmydarling to keep things authentic, engaging and full of real-life energy.
