Guardian Labs
Introducing the creative possibilities of Guardian Labs to media buyers and brands
Open Your World
To Open Ideas
We brought Guardian Labs’ creative world to life through an interactive website that captures the collaborative approach they take with brands (created in partnership with the brilliant illustrator Richard Hogg).
The site gives media buyers and partners a sense of just what’s possible with Guardian Labs: real case studies, insights into The Guardian’s
forward-thinking audience, and the latest platform innovations.
The Open Ideas creative also rolled out across wider comms, building on key content partnerships with EE, HP, Zurich and Lloyds TSB — and opening the door to even more bold collaborations in the future.
