Taste that Hits All the Right Notes

Johnnie Walker Black Label is a whisky that’s blended for big flavour. Its tasting notes – fruit, toffee and vanilla – are easier to taste than describe, so we cast Jonathan Majors (before the allegations!) to help build a world where its unique flavour profile comes to life.

With the help of Mercury Prize–winning Ezra Collective, an R&B banger, and professional dancers, we gave each flavour note the hero treatment across TV, social and print.

Alongside the integrated campaign we created over 700 (not a typo!) separate cocktail assets, capturing stills and video for over 20 different cocktails.