Blended For
Big Flavour

Johnnie Walker Black Label might be easy to drink, but it isn’t easy to describe: a complex mix of fruit, toffee and vanilla that leaves us at a loss for words. So we cast Jonathan Majors (before the headlines!) alongside director Yann Demange to build a world where Black Label’s flavour profiles came to life.

With the help of Mercury Prize–winners Ezra Collective, an R&B classic, and dancers setting the rhythm, we communicated the in-communicable.