Blended For
Big Flavour

Rather than wrestle with description alone, we aimed to do something bigger. We cast Jonathan Majors (before the headlines) alongside director Yann Demange and built a world where Black Label’s blending, ageing and flavour came alive.

With the groove of Mercury Prize–winners Ezra Collective, dancers setting the rhythm, and a spine-tingling soundtrack, we communicated the in-communicable.