Blended For
Big Flavour

Johnnie Walker Black Label is easy to drink, but it isn’t easy to describe: a mix of fruit, toffee and vanilla that leaves us at a loss for words. So we cast Jonathan Majors (before the headlines!) to build a world where Black Label’s flavour profile comes to life.

With the help of Mercury Prize–winning Ezra Collective, an R&B banger, and dancers setting, we communicated the in-communicable (is that a word?) across TV, social and print.

Alongside the integrated campaign we created over 700 (not a typo!) separate cocktail assets, capturing stills and video for over 20 different cocktails.