Nike

 

Turning sneaker try-ons into an AR experience members could access anywhere

Nike 365 Lens

We helped Nike step into the world of AR with an always-on Snapchat filter that lets members virtually try on the latest sneaker drops wherever they are. Our Snap filter showed them how the shoes looked on-foot before hitting “add to cart”.

Rooted in our Clubhouse concept – where members could kick up their sneakers and hear about the latest shoes months in advance – we built 3D models to experience in real life. Fans could then try on exclusive trainers before anyone else, straight from their phone.

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