Nike

 

Turning sneaker try-ons into an AR experience users could access from anywhere

Nike 365 Lens

We helped Nike step into the world of AR with an always-on Snapchat filter that lets members virtually try on the latest sneakers wherever they are. Our Snap filter showed exactly how the newest Nikes looked on their feet before hitting “add to cart”.

Based around our Clubhouse concept – where members could kick back and hear about the latest shoes – we created 3D models for each sneaker that let fans see how they looked, months before they land in stores.

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